Sharp Action LLC is a private investment and advisory firm that provides capital and advice to businesses in the growing sports betting and iGaming segments of the U.S. gaming industry. Our firm was founded in response to the U.S. Supreme Court’s 2018 landmark decision to strike down a federal law that had previously barred states from authorizing sports gambling.

Focused on investment and advisory opportunities at the intersection of sports, technology and entertainment, Sharp Action looks to invest in and advise the following types of businesses:

  • Sports Betting and iGaming Platform Solutions

    • Odds Creation and Risk Management
    • Payments
    • Geolocation
    • CRM and Player Analytics
    • Identity Verification and Fraud Prevention
    • Data Center and Hosting
    • Game Content
    • In-Game Wagering and other Software Solutions
  • Immersive Sports Media and Fan Engagement

  • Sports Data Intelligence

  • Self-Service Kiosks and Touch Screen Solutions

  • eSports and Fantasy Sports

Sharp Action also seeks to partner with other businesses in this space, such as free-to-play games, game testing services, gaming insurance products, responsible gaming, blockchain technology, and others.


A “sharp” in the sports betting world is a bettor who is very strategic and analytic with regard to what bet is placed, when the bet is made, and how much is wagered. This investment of time and effort in studying the games—learning how they work and spotting ways that profit can be found—leads to long-term success.

At Sharp Action, we take this same approach to evaluating the businesses in which we invest, working closely with founders and management teams to help companies execute a wide range of strategies that allow them to reach their full potential. We are committed to achieving strong, long-term returns for our investors and management partners.